David Jones Classic Collection

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These digital elements form part of a campaign to introduce the Woolworths Classic Collection within David Jones. Apart from a brand landing within the online store, the brand was introduced via bought media on prominent Australian sites as well as through an emailer. Large formats allows the photography and minimal style to take the limelight.

Promoted ads via social media allows customers to scroll through key items in the lookbook and click through directly to the relevant product in the online store.