From the Backyard to the Big Time

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MTN Cricket

‘From the backyard to the big time’ – a campaign based on the truth that the superstars started out the same way the fans did: in South African backyards. Using the universal backyard cricket experiences of the top players as proof, every touch-point of the campaign demonstrates the common ground between the players and the fans, rekindling the love in the process.

My responsibilities on this project focussed on building the main site content into a scrap-book including video and sound content as well as social media elements.

The microsite went on to win a Bronze Loerie in the category Experiental: Digital – Microsite, in 2009