Studio.w Australian launch

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Woolworths

In 2015 Woolworth's introduced 3 of its own brands to the David Jones store - RE:, JTOne and Studio.w. Working with the fashion team I created online brand hubs for all of these brands as well as bought media which targeted relevant websites in Australia.

A rich media banner allowed customers to view an edited version of the TVC and scroll through key items in the collection which are directly shoppable from the ad.